(Epic Games is still a private company.) Roblox’s success on the market, coupled with the fact that the Roblox economy is almost entirely run by young people who can make a lot of money, has intrigued many people. To give you an idea of how huge that is, Epic Games, maker of the ever-popular Fortnite and Unreal Engine software, was valued at $17.3 billion in late 2020. The company ended up with a market capitalization of roughly $45 billion, per a report from The Wall Street Journal. Its stock ($RBLX) had a great first day, starting off with a $45 reference price and closing at $69.50 a share. Roblox Corporation went public on Wednesday, meaning that it has opened up sales of its shares. Roblox Corporation itself is worth a surprising amount of money. It’s not just individual creators who are cashing in. Once a developer makes enough money in Robux, they can use a program called the Developer Exchange (also called DevEx) to convert Robux to real money. Roblox developers get to keep a portion of these transactions in the form of Robux. Although Roblox and all its games are freely available, many kids buy and spend a virtual currency called Robux on aesthetic items in Roblox games.

Some developers can earn as much as $1 million in a single year by monetizing their games. Why is everyone talking about Roblox right now?īecause anyone, including kids, can make a ton of money on the platform.

Currently, the official website boasts that its users have published over 20 million games on the platform. These games are not formally developed by Roblox Corporation, but by users of the platform. On Roblox, the fun doesn’t just come from playing games, it also comes from making games. What makes Roblox different from anything else in the games industry - including a storefront like Steam - is that all the games are made by its users.

In this sense, it is more similar to PC platform Steam than it is to any online children’s game. Roblox is not a game, it is a place where people play games made by other developers. Roblox is an online platform and storefront where users go to play games. But maybe you don’t know why Roblox has gained mainstream hype in 2021. Google searches for Roblox stock have skyrocketed in March, and even celebrities like Reese Witherspoon are making jokes about it. Major outlets like The Wall Street Journal, The New York Times, and CNN are all suddenly writing about this thing called Roblox. kids under age 16 played Roblox in 2020, yet many people still don’t know what Roblox is.īut now, the world has been set aflame with Roblox fever. Here’s a fun statistic: Over half of U.S.

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